GROWTH STARTS HERE
Your Strategic Marketing Partner Focused on Clarity and Growth
Louisville, KY–based, we help companies clarify their positioning, define their target market, and build a marketing strategy that supports long-term business goals.
Bringing Clarity and Structure to Your Marketing and Growth
Most of the companies we work with have built something strong. They have a solid offering, a good reputation, and real opportunities ahead.
The next step is bringing clarity to how everything connects.
We help you define what sets you apart, identify where to focus across your key markets and channels, and build a marketing strategy that aligns with how your business is positioned to grow.
STRATEGY DONE RIGHT
Core Services
01 Strategic Assessment
We start by understanding what makes your business strong.
That includes your product or service, how you’re currently positioned, and where the most relevant market opportunities exist.
We get clear on what should be carried forward, what needs to change, and where to focus.
02 Strategic Marketing Plan
We translate that clarity into a focused plan.
This includes your positioning, target markets, messaging, and the right mix of channels and partnerships to support growth.
Everything is aligned to how your business actually operates, not a generic playbook.
03 Executional Oversight
Strategy only works if it’s applied.
We stay involved to help bring the plan to life, align internal efforts, and ensure your marketing is moving in the right direction.
This can be alongside your team or in coordination with external partners.
I’m Kristina Lowe. I work with companies to bring structure to how they grow.
I’ve spent 20 years inside organizations leading the work that drives revenue — from channel strategy and market expansion to product positioning, partnerships, and sales and marketing alignment across global markets.
I started Tripoint Strategic Group for companies that need executive-level marketing leadership without adding a full-time VP.
I come in, understand what makes your business unique, and build the structure to bring that to market in a clear and focused way.
MEET YOUR FOUNDER
Who You’re Working With
Growth by Reputation Has a Ceiling
Most companies grew the same way. Do great work. Build trust. Get referrals. Repeat. That foundation is real. It is also not enough to get you to the next level. At some point, the pipeline gets inconsistent. Marketing activity happens but does not tie to revenue. Sales and marketing are not speaking the same language. Partnership opportunities get missed. The company is known in certain circles but not positioned as the obvious choice. Leadership feels it before anyone says it out loud.
We should be further along than this.
Ready to Grow Beyond What Got You Here?
If your company has the reputation, the relationships, and the product but growth has gotten inconsistent or reactive, that is exactly the problem we solve. Let's find out if we're the right fit.